Marketing Analysis of Coca-Cola Company Free Essay Example, 2500 words

The biggest competitors of the company are PepsiCo, Kraft Foods as well as Unilever. Furthermore, the changing taste, as well as preferences of the company, can also be pose threat to the company. Most of the health advocates in present days tend to suggest people on declining the consumption of high fructose corn syrup which is a form of sugar contained by Coca-Cola products. The reason for this changing preference is due to the reduced purchasing power of people which resulted in a shift from purchasing value products (Badal, 2007). Competitive Profile Matrix is considered to be a strategic management tool that can be used for making a distinction among different players in the industry. The matrix below demonstrates the competitive profile matrix that clearly shows the competitiveness of different beverage companies. It is to be noted that weight of 0.0 is considered as less important in comparison to 1 which is considered as most important. Furthermore, each success factor has b een rated ranging from 1 to 4 where 1 demonstrates poor performance, 2 demonstrates average performance, 3 demonstrates above average performance and 4 demonstrates superior performance. We will write a custom essay sample on Marketing Analysis of Coca-Cola Company or any topic specifically for you Only $17.96 $11.86/page Besides, each success factor has also been rated ranging from 1 to 4 where 1 demonstrates poor performance, 2 demonstrates average performance, 3 demonstrates above average performance and 4 demonstrates superior performance.